/ MFG TRADESHOW
Since its inception in 2022, we have partnered with the leading UK forecourt retailer, MFG, to create and manage their annual Supplier Trade Show, a dynamic event gathering 1,100 attendees including MFG staff, contract managers and suppliers at the Coventry Building Society Arena.
The objectives were clear: to facilitate meaningful interactions between MFG's store managers and suppliers, while establishing and developing the event's prestige and providing outstanding ROI. With a focus on coordinating the complex logistics of over 70 suppliers, we aimed to create an environment conducive to networking and business exchange. Our solution involved strategic venue selection, comprehensive event communication including a bespoke web-based app, and meticulous onsite execution to ensure smooth operations and maximum engagement of all attendees.
CLIENT
MOTOR FUEL GROUP
VENUE
CBS ARENA
Our meticulous project management and attention to detail ensured the Trade Show’s success, with pre-event communications to all stakeholders, efficient setup, and positive feedback from exhibitors on both the organization and on-site experience. But our involvement extended beyond logistical coordination; we also took on the task of designing the event branding, together with the innovative use of technology including QR codes for interactive engagement, ensuring a memorable and impactful experience for all attendees, setting a new standard in trade show excellence within the industry.
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Our event branding for the Motor Fuel Group Tradeshow has evolved over three years, maintaining consistency in design elements like colour schemes and typography. Reflecting MFG's brand identity while capturing the essence of the event, our cohesive aesthetic ensures brand recognition and continuity across all touchpoints.
Photos - Anthony Fulcher
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