/ PRIVATE EQUITY AWARDS REBRAND
We partnered with Real Deals Media to refresh the branding for their Private Equity Awards, elevating the identity to better reflect the energy and prestige of the event. The brief was to create a modern, punchy visual direction that would stand out across both physical and digital platforms. A key objective was to create a flexible, eye-catching creative that could help build anticipation and engagement in the lead-up to the awards.
CLIENT
REAL DEALS MEDIA
VENUE
GROSVENOR HOUSE HOTEL, LONDON
At the heart of the rebrand was a refreshed logo and an updated colour palette designed to feel bold and contemporary. We moved away from more traditional golden tones and introduced a vibrant mix of pinks, turquoise, orange and yellow.
To support the new identity, we developed a suite of distinctive brand elements and key visuals. Central to this were abstract, three-dimensional forms inspired by fluid shapes, spheres and paint-like textures. These elements added depth and movement, creating a sense of celebration and momentum. The layered compositions allowed for endless variation while maintaining a cohesive look, giving the brand a strong visual signature that could evolve across different touchpoints.
We then rolled the new identity out across a wide range of applications, ensuring consistency at every stage of the audience journey. This included designing assets for social media, website updates, digital banners, printed posters and email communications. Each piece was crafted to maximise visual impact while staying true to the core branding.
In addition to the pre-event collateral, we created the graphics for the awards ceremony itself. This included on-screen content for award categories, finalist announcements and winner reveals, all designed to feel seamless and engaging within the live environment. We also produced an animated opening video to set the tone for the evening.
Finally, the branding extended throughout the venue, with cohesive designs applied to all signage, stage elements and the printed programme. The result was a fully immersive brand experience that carried through from digital touch points to the physical event, delivering a fresh, modern aesthetic.
